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Good company in a journey makes the way seem shorter. — Izaak Walton
Water Conservation: A Comparative Analysis
Social marketing has emerged as a prominent force in encouraging society to adopt sustainability focused behaviour for environmental conservation (Foxall et al., 2006). The sustainability focused behaviours ranges in its purpose, from reducing plastic pollution in oceans to water conservation. This blog will evaluate and compare two “viral” water conservation behaviour change campaigns, that encourage small changes to one’s daily practices.
Water Conservation: A Comparative Analysis 